And...What Are You Trying To Say?
- kkuipers
- Mar 20
- 3 min read
Updated: 7 days ago
What are you trying to say here?
Aesthetically, I rather like the original headline: “Purveyors of Bespoke Assembly and Test Machines.” It is concise with a distinctly British flair, and the President of Puritan Automation is distinctly British.
Editorially, the ‘corrected’ version: “We Design and Build Custom Assembly and Test Systems that Solve Problems and Save Money!” is clearer to a North American audience, equally accurate, and offers slightly more information with a marketing spin.
And where is this going?
Well, it all started when it was time for a new blog post.
As an experiment, we jumped on the internet and asked AI to write us an article about automation and quality control for manufacturing.
What AI came up with was grammatically correct, generally accurate, uninspiring, and redundant. Basically, the AI system wrote a solid C-grade junior high school essay.
Honestly, I’m not sure a human copywriter could do much better.
Why?
The topic.
AI was doing what it was told to do. However, generally stating that automation and quality control reduce manufacturing costs is like saying the sky is blue or the ocean is wet.
There is study after study, blog after blog, and paper after paper that, for decade after decade, have gone over what is now patently obvious:
See References: https://www.industrialtrainer.org/industrial-automation, Industrial Automation: What is it? (Basics & Types) | Electrical4U, Essential Guide to Modern Factory Automation | Smartsheet, Industrial Automation: How it Works, Types, and Benefits
Automation and quality control can reduce costs; that's a given. But it's not really automation and quality control that save money; it's ROI and efficiency. Properly applied automation and quality control that improve efficiency and provide a good ROI will reduce costs.
So, what should we do about this blog post?
Easy, don’t write another generic blog about the generic benefits of automation and quality control for manufacturers. Manufacturers already know.
Really, if you think about it, the AI experiment proved a point: generic automation of everything doesn’t necessarily result in more savings or higher quality. It takes some targeted thought, some human intelligence, and, dare I say, bespoke solutions to maximize utility, quality and savings.
The trick is to automate what is practical and affordable to automate. Verify quality when and where it is essential to ensure the very best efficiency and final product. Truly customized automation solutions and tailored quality control systems can shave off those extra steps and costs.
And...what are you trying to say again?
At Puritan Automation, we’re not like AI. We’re not into generic answers and conventional solutions. We’re not ‘one-size-fits-all.’ Puritan doesn’t do automation for automation’s sake. We customize and we specialize:
Assembly Lines and Solutions: Automated, Semi-automated, and Manual.
EOL and In-Line Test Systems: Production, Automotive/Vehicle, and Dynamic
In future blogs, we will go into these specialties and some custom solutions in more depth. Check back for those posts. We will link them here as they are posted.
In the meantime, keep in mind: At Puritan Automation, from idea to machine, we find out what you want, and we create what you need.
And, if you need custom automation and/or quality control solutions right now, contact us:
Phone: 248.668.1114
When you're ready, we’re ready. Don’t wait.
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